Investor Relations
Investor Relations is an online platform that allows information to be shared with investors quickly and through one single access point. Our challenge was to bring the investment management tool online with its new visual identity.
This project was undertaken by myself and two other designers.
Client: Investor Relations
Agency: TheTin
Date: 2019
Role: UI designer
Team: Head of Design, 3 Designers, Front End Developer and Project Manager
Tools: Sketch and Invision
The approach
While the rest of the team concentrated on the experience and UI of the tool itself I focused on the public facing pages of the site. These pages needed to serve dual purposes. They had to tell the story of the product to potential new customers while also providing a simple gateway into the tool for existing users.
The UX stage had been completed and signed off for the tool itself so the other designers were able to jump straight into the UI. This wasn’t the case with the client facing pages so there was still room to make them work harder for the business.
The solution
My recommendation to the client was to create a single scrolling landing page that would tell users everything they need to know about the product; including an introduction to the product, breakdowns of the services and pricing and testimonials etc. This single page would guide users through the information and help them to make a decision about whether of not to sign up. A simple log in form at the top of the page would be the gateway for returning users.
It was not our usual process, at TheTin, but in this case we decided not to create wireframes but to proceed to the UI stage. We hoped this would help to illustrate the recommendation and get sign off from the client before creating any assets that would go with it.
Reflections
Our initial recommendation was to approach the public facing content as we would with a modern digital product; utilising a single scrolling page to tell the story of the product and guide the user towards making a decision as to whether or not to sign up/purchase.
Ultimately it was the client’s preference to split the content over multiple pages. This bulked out the navigation and gave the impression of a more traditional product.