5 design trends set to shape the future

This month I contributed to a Computer Arts magazine piece about future trends. I wrote about an area of UI design that is starting to get more attention:

Animation principles in UI design

“The use of animation as a way to improve the user experience of a site or app has become very well established online,” says Laura Walters, designer at The Tin.

“The next step will be to translate brand personality into motion principles. A brand that defines itself as ‘human centred’ may choose to animate elements in a way that’s not quite perfect; objects may not land perfectly and may have a slight wobble.”

I don’t usually advocate concentrating too much on design trends but there are some interesting ideas here!

Check out the other trends

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